12 Useful Ways to Promote Your Events Online

Posted on Wed 27 February 2019 at 12.25PM
Categories: Tips

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Now that you've planned, organised and set up your event, it's time to start promoting it.

And to help you advertise and promote your event online more effectively and boost your ticket sales, TicketSource have put together these 12 useful online event promotion tips, and the best part is they're free!


1. Create an event page that stands out

stand out event listing page


Your event page should do much of the selling for you. It should answer any questions that potential customers may have. So make sure it displays all the essential info, including the start time, venue address and a unique and engaging description of the event.


Make it visually interesting too, by including attractive event images and using your own event colours to complement your own website and social media. A well presented event page will go a long way in getting those valuable secured ticket sales.


2. Help people find your venue easily

Google map listing for event


Customers who are new to buying your event tickets may not know that they need to use the side entrance or that your performance location is 50 metres down the road from your sat nav postcode.


With TicketSource, you can customise the Google map on your tickets by manually moving the pin to show customers exactly where they need to go to attend the event.


Ensure the address your input is accurate, as this will get your events featured in our own "What's On Section".


3. List all your events together

If you organise multiple events, listing them all in one location can allow customers to quickly browse all that you have to offer. If you list some online and list some in your brochures, customers may miss out on a production they had no idea you were putting on.


By having your events listed in one place, you can simply add new events to your page as they come along and manage them effectively in our event management software. Having all your events together can even encourage more purchases as customers can simply click 'continue shopping' to buy tickets for your other events whilst you have their attention.


4. Sell tickets directly on your website or Facebook page
Using our TicketShop app, you can integrate your TicketSource sales page into your website or Facebook page, to offer customers a seamless ticket buying journey.

You can also integrate your TicketSource box office directly into your WordPress website, via our WordPress plugin.


5. Optimise your event listings for SEO
seo for events online example
SEO is one of the most powerful and cost effective marketing channels. With just a few simple and useful hints and tips, you could rank higher in Google, Bing and other search engines, which means more clicks and tickets sales.

Take a look at this guide to optimising your event listings for search engines from our resident SEO specialist.

6. Add your events to event listing website
ents24 screenshot

Once you publish your event we automatically push it to What's On listings sites, ents24.com, eventful and The List to further increase the reach of your event. But it doesn't have to stop there - there are a number of event listing websites you can sign up for and list your events for free.

7. Spread the word of your event online

spread the word on social


Post a link to your listings page whenever you mention your tickets online. You want to make it as easy as possible for you to secure those advanced ticket orders. You'll most definitely have an events blog or forum for events in your area. So find it and get posting! Encourage your team to spread the word about your events. 


Never underestimate the power of 'word of mouth' recommendations. People are far more likely to trust what their friends and family say than what promotions say, so think about offering incentives to encourage people to push your event out there.


8. Use social media to create a 'buzz'

create social media buzz image


Social media is a great place to share interesting things about your event with the aim of driving your advance ticket sales. Whenever you mention your event on social media, such as Facebook, Twitter or Instagram, use a relevant #hashtag to drive up online impressions and awareness for your event. 


As an added promotion push, your events will automatically be promoted on Twitter by TicketSource up to three times. The day after you listed it, 7 days before the event and the day of the event. Keep an eye out for these and retweet them to all your followers.

Tweet us @TicketSource and we'll retweet your events on our regional feeds to event-goers in your area.

9. Use quality visual aids
Brighton Open Air Theatre
Quality images and video content are more likely to gain traction such as shares, likes and comments, especially on platforms such as Facebook, Twitter and particularly Instagram.

Spend time to get some good photos or video footage of the event location, and some photos of the set and dress rehearsals. It'll give potential customers an idea of what to expect from your event and it's visual content they'll hopefully want to share on their own social media.


Social networks have handy in-built tools for measuring the success of your social media efforts, so you can easily see the type of posts that perform the best with your audience. 


Read more: 7 tips to sell more tickets to your event using Social Media


10. Offer discount codes and other incentives

discount logo


Give some thought to offering discounts before you set your ticket sales live. You can boost your advance ticket sales with an 'early bird' offer, where customers who book early can enjoy a price reduction. Or you could choose to bundle other items into the ticket price to incentivise purchase. For example, a free t-shirt for a fundraiser registration or a free interval drink for a theatre performance. 


Think about what your audience would want and what would encourage them to part with their hard-earned money. If you decide to offer discounts, this also gives you something to shout about on social media.


11. Utilise promotional emails

promotional email example


If you already have a marketing list of consenting customers, you can put this to good use to keep potential customers in the loop about your upcoming events. Don't underestimate the power of word of mouth. The people you send the promotional email to, may be excited about the event and chat to their friends about it. 


However, these friends probably won't have received the direct ticket link from your email, so make it easy for people to book tickets on your website with a prominent BUY TICKETS button, or by embedding the TicketShop app into the page.


TicketSource also allows you to integrate MailChimp, making it far easier to market to all your consented contacts at once.

12. Run competitions
run competition for events
Giving your audience the chance to win tickets to your event can really boost the online visibility of your event, in turn boosting ticket sales.

Competitions don't have to cost much but could produce great results. It'll also provide you with some exciting content to publish to get people's attention.

Ready to start promoting your event online?

With these 12 handy tips, you can be confident of advertising and promoting your event more effectively. Create your event now and see how you can promote your event listings at TicketSource.


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