Want to keep things simple? By adding 'automatic rules', your customers don't need to worry about remembering to enter the discount codes. To add automatic discounts, go to:
Settings | Automatic Discounts | Add new Discount Rule
Using Automatic Discount Rules will enable you to set discounts based on a set monetary figure or percentage-based amount.
If you are organising a season of events, and the customer meets specific criteria when selecting tickets, such as a threshold spend or number of tickets purchased, you could, for example, give them a free ticket for one of the events.
TicketSource gives you the flexibility to determine the conditions that best suit your event. Once these conditions are met, you can rest assured that the customer will automatically benefit without needing to enter a discount code.