Black Friday arrives this week with huge discounts expected from major retailers!
Black Friday originated in the USA and starts the day after Thanksgiving. The day marks the start of the festive shopping season. Retailers introduced the sales day in the hope of enticing shoppers to spend more in the run up to Christmas.
Over the last few years the event has moved across to the UK with retailers here hoping to cash in on the hype. This year, Black Friday will fall on Friday 25th November and a weekend of intense customer spending will ensure. The shopping weekend will finish with 'Cyber Monday' on 28th November, a term coined by marketers to encourage people to shop online for their goods.
Black Friday deals can sometimes be even bigger than Christmas deals, with customers choosing to wait for this day before buying certain items. The deals are now largely available online, due to the customer misbehaviour that has hit the headlines in recent years, with fights breaking out to grab a great bargain!
If you're looking for a last minute ticket push, think about how you could use this trend to boost your ticket sales. You could offer a time-sensitive discount or an automatic discount to customers booking tickets for the events you want to push.
However, keep in mind that this is a time of year where customers are happy to part with their hard-earned money for gift-giving. So you may just be selling tickets that would sell anyway, but at a reduced price.
It's well worth looking at your Sales Reports to see when people are buying your tickets – do they wait until closer to the day to buy or do they book well in advance? These insights into your events will help you decide whether it's worth jumping on the Black Friday bandwagon, or if it would be better to be more selective about discounts.