In less than two weeks it will October and people will be planning what to do for Halloween.
Over the years we've noticed that the best-attended Halloween events are usually those whose organisers use the late Summer and early Autumn to start raising awareness about their event, particularly on social media.
However, with ever increasingly hectic lives, customers can quickly forget about upcoming events, even if at some point they have been interested in them.
TicketSource can help by making sure that when potential customers are looking at information about your event on your website or social media, they have an easy and obvious way to buy their tickets online, there and then, before you lose their attention.
Insert prominent "Buy Tickets" buttons in your website
Once you have your potential customers’ interest, don't lose the opportunity for them to purchase tickets. Make sure your “Buy Tickets” buttons are displayed prominently on your website. TicketSource makes it easy to cut and past the necessary code into your website. Just go to…
Events | Publicise Event | Add Ticket Shop app to your Website
Use a themed ticket sales page
An occasion like Halloween is a great opportunity to customise your TicketSource sales page to suit the display, by adding spooky header images or changing the colours.
You could even customise your e-tickets with themed headers and footers to echo the theme of the event and build anticipation for your customers.
Add our Facebook TicketShop app
When raising awareness about your event on social media, give customers the opportunity to purchase tickets whilst you have their attention by including a “Buy Tickets” link in every status update, page post or tweet.
Even better – add our TicketShop app to your Facebook page, to make it really clear to customers how they can buy tickets directly from your Facebook page.
Take a look at how one event organiser has installed the TicketShop app to increase the number of ticket bookings.
Facebook is a great place to engage with potential customers, and posting high impact images can get them interested enough to make the decision to choose YOUR Halloween event over their alternatives!
Having a TicketShop on your Facebook page will turn more of that early interest into actual ticket sales.
Installing the app is really easy. Simply log into your account and from the menu bar select:
Events | Publicise Event | Add Ticket Shop app to your Facebook page
Location-based searching for customers
The nature of Halloween events can mean that they are often located in unusual locations, so by customising your URLs, customers can select the location that best suits them. Post these links on your social media and customers can easily find your event at the best location for them. Remember to get your friends, family and colleagues to share the links to really extend the reach of your efforts.
To customise the URLs you will need the ticket sales to be live. You will then be able to type additional information in your unique URLs as shown in the example below:
Last but definitely not least... Early booking discounts
It's never too soon to grab the attention of your customers and turn that initial interest into advance ticket sales by offering an early booking discount.
TicketSource lets you set discounts to be time-limited, “Friends & Family” voucher code activated or even restricted to a set number of tickets that you specify. Take a look at our website to see how we can help.