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Posted on Tue 14 April 2015 at 10.58AM
Categories: Tips

How to use multiple discount mechanisms to sell more tickets.


In a recent post we highlighted some interesting stats from Google showing that the majority of ticket sales for live events are now taking place online, and that online prompts to purchase are on average twice as effective as offline prompts.


Here at TicketSource we have certainly seen many of our users benefit from these trends – especially those who remember to include a “Buy Tickets” link in all their Facebook posts, tweets and emails.  However, in addition to making it easy to sell tickets directly from social media, TicketSource also enables Event Organisers to influence specific buyer behaviours using a range of different discount mechanisms to target specific sales objectives.


visualisation of how to use discounts to sell tickets


For example: You can offer “Members only” rates; or email time-limited “Discount codes” to past customers, both to build loyalty and to generate a buzz about your next event; encourage general advance booking by including a time-limited “Early Bird“ discount code in your early promotions; boost sales for a slow-selling performance with a time limited “Quiet Night” discount; or clear unsold tickets for an imminent event with a “Last Minute” discount. Really, the only limit is your imagination.



See below for some more ideas on how to use a combination of discount mechanisms to achieve your ticket sales objectives, and some information on how to get started.


visualisation of discount options


Including a “Buy Tickets” link in your online promotions gives customers the opportunity to purchase immediately, while you have their attention and their interest. Additionally, including a time limited discount in a promotion gives customers an increased incentive to buy, and avoids you losing out on sales from potential customers who intend to buy at a later date but then forget.



If you have any questions about using our various discount mechanisms, or any other aspect of the TicketSource system, please don’t hesitate to call us on 0333 666 4466 or email our Support Team.


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