Obtaining marketing consent from your customers

During the booking process, customers will be asked if they would like to receive information from you, the Event Organiser, about your products, services and future events.  Customers are required to opt-in to marketing and state which communication method they would prefer (email | post | text message).  You can offer all three communication methods or restrict to the type of marketing activity that you undertake. 

To modify the marketing consent options that are applicable to your organisation and for which you would like to seek consent to contact the customer, go to:

  • “Account | Data Protection Settings”.
  • Tick next to the communication methods you would like to offer.  If an option is not selected then marketing consent will not be sought from the customer and they must not be contacted by your organisation via that method. 
  • Click “save changes” to update.

To export your customer list for marketing activity, please refer to guidance Exporting your Customer Database – Marketing Activities.

These marketing consent options apply to your organisation only. For third party marketing consent options, you can specify your preferences when adding an event on a per-event basis – please refer to guidance Adding named third party marketing consent.

Category: Managing Your Account

Keywords: gdpr, data protection, marketing consent

Last modified on Mon 23 April 2018